There’s no question that social media is a big deal now. It’s a great advertising tool but it’s one that needs to be used correctly. It’s also easy to mess up. Check out this ad for the latest Woody Allen film, Midnight in Paris I saw in my news feed the other day.

You know...starring Dan Keaton?

I did what every sane Internet user does with a funny picture and uploaded it to the Cheezburger Network.